COMPANY CHARACTERISTICS
By Wilson Wu
Legal Structure
H&M is an Aktiebolag company; an Aktiebolag company is the Swedish term for a limited company. A limited company indicates that the liability of shareholders is limited to what they have invested into the company. Location The company was established in Stockholm, Sweden. This is also where their headquaters is located. They have 3600 stores in 58 markets around the globe, making it a globally present company. Locations include Australia, China, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, South Africa, UAE, Canada, Chile, Mexico, Peru, USA, Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK. Staffing 132 000 Employees worldwide Marketing Strategy Video advertisements, print advertisements, e-marketing |
Domestic, national or multinational?
Multinational company - H&M has many stores, offices, and factories worldwide
Exporter / Importer
H&M distributes the production process across the globe; they have manufacturing and processing factories in Bulgaria, Czech Republic, Egypt, Ethiopia, Greece, Italy, Kenya, Latvia, Netherlands, Portugal, Romania, Spain, Sweden, Tunisia, Turkey, Cambodia, China, Indonesia, Myanmar, South Korea, Taiwan, Thailand, Vietnam, Bangladesh, India, Pakistan and Sri Lanka.
Multinational company - H&M has many stores, offices, and factories worldwide
Exporter / Importer
H&M distributes the production process across the globe; they have manufacturing and processing factories in Bulgaria, Czech Republic, Egypt, Ethiopia, Greece, Italy, Kenya, Latvia, Netherlands, Portugal, Romania, Spain, Sweden, Tunisia, Turkey, Cambodia, China, Indonesia, Myanmar, South Korea, Taiwan, Thailand, Vietnam, Bangladesh, India, Pakistan and Sri Lanka.